Thinking of building a career in Marketing? Whether you’re interested in digital marketing, branding, consumer behavior, or strategic communication, South Africa has top universities offering marketing qualifications tailored to today’s fast-paced business world.
Here’s a complete guide to Marketing programmes in 2026 at five of the country’s most respected institutions: Nelson Mandela University (NMU), North-West University (NWU), University of Johannesburg (UJ), UNISA, and Wits University.
Nelson Mandela University (NMU)
Faculty: Business and Economic Sciences
Marketing Qualifications:
- Diploma in Marketing
- Advanced Diploma in Marketing
- Bachelor of Commerce (BCom) in Marketing & Business Management
- BCom in Business Management with Marketing electives
- BCom (General) with specialisation options in Marketing
NMU’s marketing courses focus on market research, advertising, customer relationship management (CRM), and digital marketing strategies.
North-West University (NWU)
Faculty: Economic and Management Sciences
Marketing Qualifications:
- BCom in Management Sciences with Marketing Management
- Extended BCom in Management Sciences with Marketing Management
- BCom in Marketing and Tourism Management (combined stream)
NWU integrates theory with practical marketing experience, giving graduates skills in branding, analytics, and integrated marketing communication.
University of Johannesburg (UJ)
Faculty: College of Business and Economics
Marketing Qualifications:
- Diploma in Marketing
- Bachelor of Commerce (BCom) in Marketing Management
- Advanced Diploma in Marketing
- Postgraduate Diploma in Marketing
UJ is known for its strong links with the business sector and offers hands-on training in digital platforms, brand management, and consumer behavior.
University of South Africa (UNISA)
Faculty: College of Economic and Management Sciences
Marketing Qualifications:
- Bachelor of Commerce in Marketing Management (98301 – MKT)
- Marketing Management modules offered within BCom General
- Marketing-focused postgraduate diplomas (elective pathways)
UNISA offers flexible distance learning for students across South Africa and internationally — ideal for working professionals looking to upskill.
University of the Witwatersrand (Wits)
Faculty: Commerce, Law & Management
Marketing Qualifications:
- Bachelor of Commerce (BCom) in Marketing
- BCom General with Marketing specialisation
- Master’s level specialisation in Marketing offered under business science streams
Wits combines strong academic theory with critical thinking and strategic marketing analysis — perfect for those pursuing leadership roles in advertising, brand consultancy, or market research.
Why Study Marketing in South Africa?
- Growing demand for digital marketing professionals
- Career flexibility in sectors like retail, media, tech, banking, and FMCG
- High earning potential for skilled marketers
- Practical, real-world experience through internships and project-based learning
Top Career Paths in Marketing
- Digital Marketing Specialist
- Brand Manager
- Content Strategist
- Social Media Manager
- Market Research Analyst
- Marketing Consultant
- Advertising Executive
Ready to make your mark in marketing? Apply now to NMU, NWU, UJ, UNISA, or Wits for the 2026 academic year and take the first step toward an exciting, creative, and high-impact career.
Visit each university’s official website for applications, APS requirements, and closing dates.