Are you passionate about branding, digital marketing, consumer behavior, and sales strategy? A qualification in Marketing prepares you for a fast-paced career in business, media, retail, and entrepreneurship. South Africa’s top Universities of Technology offer dynamic Marketing programmes that combine theory with practical skills—giving you a competitive edge in today’s digital and global marketplace.
Here’s your 2026 guide to where you can study Marketing in South Africa:
1. Cape Peninsula University of Technology (CPUT) – Western Cape
Faculty: Business and Management Sciences
Programmes Offered:
- Diploma in Marketing
- Advanced Diploma in Marketing
- Bachelor of Management Sciences in Marketing
Why Choose CPUT?
CPUT’s curriculum focuses on brand management, market research, digital marketing, and sales techniques. Work-integrated learning ensures you graduate job-ready.
2. Central University of Technology (CUT) – Free State
Faculty: Management Sciences
Programme Offered:
- Diploma in Marketing
- Duration: 2 years
- APS Requirement: 27 points
- Subject Requirements: Business Studies, Mathematics
Why Choose CUT?
CUT provides practical training in advertising, retail marketing, and promotions, making it ideal for students looking to enter the workforce quickly or continue to postgraduate study.
3. Durban University of Technology (DUT) – KwaZulu-Natal
Faculty: Management Sciences
Programmes Offered:
- Diploma in Marketing
- Advanced Diploma in Marketing
Why Choose DUT?
DUT offers marketing programmes with a strong digital focus, preparing students for careers in social media marketing, e-commerce, and brand development. Industry exposure is built into the programme.
4. Mangosuthu University of Technology (MUT) – KwaZulu-Natal
Faculty: Management Sciences
Programmes Offered:
- Diploma in Marketing
- Advanced Diploma in Marketing
- Postgraduate Diploma in Marketing
Why Choose MUT?
MUT’s step-by-step qualifications—from diploma to postgrad—make it ideal for long-term academic and professional growth. Modules include customer relationship management, sales strategy, and entrepreneurship.
5. Tshwane University of Technology (TUT) – Gauteng
Faculty: Management Sciences
Programme Offered:
- Diploma in Marketing
- Advanced Diploma in Marketing
Why Choose TUT?
TUT provides a well-rounded marketing education with a blend of traditional and digital approaches. The programme includes event marketing, global marketing, and research projects.
6. Vaal University of Technology (VUT) – Gauteng
Faculty: Management Sciences
Programmes Offered:
- Diploma in Marketing
- Advanced Diploma in Marketing
- Postgraduate Diploma in Marketing
- Master of Management in Marketing
- Doctor of Commerce in Marketing
Why Choose VUT?
VUT stands out with its full academic progression up to PhD level in Marketing. It’s perfect for students aiming for marketing leadership roles or academic careers.
What You’ll Study in Marketing Programmes:
- Consumer Behavior
- Marketing Research
- Branding & Advertising
- Digital and Social Media Marketing
- Retail & Sales Management
- Strategic Marketing Planning
Career Paths in Marketing:
- Marketing Coordinator
- Digital Marketing Specialist
- Brand Manager
- Social Media Manager
- Sales Consultant
- Market Research Analyst
- Advertising Account Executive
Conclusion:
Marketing is a powerful and evolving profession that sits at the heart of every business. These top South African Universities of Technology offer hands-on, up-to-date programmes that prepare you for success in the competitive world of marketing.